Our initiatives to limit environmental impact

At Etat Pur, caring for life is not just a principle—it is the foundation of everything we do. We are deeply convinced that beauty and well-being cannot exist without respect for the environment that sustains us. Guided by Ecobiology, we see the skin as a living, dynamic ecosystem in constant dialogue with the outside world. Each cell interacts with its neighbours, with the body, and with the environment, creating a fragile yet resilient balance.

From this conviction arises a broader responsibility: to ensure that our products, while protecting and caring for the skin, also contribute to ecosystem preservation. That means designing formulas and packaging that have a limited environmental impact, studying their effects on marine life and freshwater biodiversity, and supporting initiatives that protect the planet’s most vulnerable habitats.

Limiting our impact on aquatic ecosystems

Aquatic ecosystems are among the richest and most fragile environments on Earth. Oceans, rivers, and lakes are home to countless species, many of which are still unknown to science. Yet, they are under constant pressure from human activities: pollution, overfishing, rising temperatures, and the accumulation of chemical substances.

At Etat Pur, we are committed to ensuring that our products leave a limited environmental impact on these habitats.

That is why we systematically evaluate the potential effects of our sun care range on three crucial and delicate aquatic environments:

• Coral viability: observing the behavior of coral polyps, whose retraction and bleaching are clear indicators of stress. Corals are not only breathtakingly beautiful; they are also biodiversity hotspots, sheltering nearly a quarter of marine species.

• Marine algae growth: (Phaedactylum tricornutum), a microalgae essential to the marine food chain. Testing according to NF ISO 10253 ensures that our products do not interfere with this fundamental link.

• Freshwater plankton: (Daphnia magna Straus), studied under OECD 202 guidelines. These small organisms are vital indicators of the health of rivers and lakes, serving as a food source for many fish and amphibians.

By studying the impact of our formulas on both saltwater and freshwater ecosystems, we adopt a holistic approach to marine ecosystem preservation. This goes further than most regulatory requirements and reflects our genuine commitment to help protecting life in all its forms.

Strict selection process

Respecting the skin and respecting the planet are inseparable. That is why every single formula undergoes a rigorous evaluation process. We assess:

• Biodegradability: How easily does the product break down in nature?

• Ecotoxicity: What are the potential effects on organisms in water or soil?

• Life cycle: From sourcing to disposal, what is its overall environmental impact?

This strict selection process allows us to make conscious, informed choices that combine effectiveness for the skin with reduced environmental impact.

A concrete example is our sun protector range:

• We deliberately exclude water-soluble filters that could dissolve and accumulate in aquatic ecosystems.

• Our formulas are developed with high water resistance, reducing the amount of product washed off into the environment.

The result is sun protection that ensures optimal efficiency while respecting marine life and freshwater biodiversity.

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Supporting marine conservation initiatives

Because our responsibility does not stop at our formulas, we also invest in marine conservation initiatives that aim to regenerate and protect ecosystems.

• With Andromède Océanologie, we contribute to the preservation of Posidonia oceanica seagrass meadows in the Mediterranean. These ecosystems capture 4 to 5 times more carbon than most other marine plants and provide essential shelter for fish and invertebrates. Projects like DONIA, a mobile application guiding sailors to anchor responsibly, make it possible to combine leisure with respect for fragile marine life.

By joining forces with pioneering initiatives, Etat Pur along NAOS extends its environmental commitment beyond skincare, actively participating in the fight for healthier oceans.

Designing products with sustainability in mind

At Etat Pur, sustainability is not a finishing touch—it is integrated from the very beginning of product development. We consider the environmental impact of every step in a product’s life cycle:

1. Ingredient sourcing: privileging renewable and responsibly obtained raw materials.

2. Packaging: adopting eco-design packaging principles to reduce waste and improve recyclability.

3. Transport: optimizing logistics to lower our carbon footprint.

4. Suncare formulation: ensuring sensoriality, efficacy and safety for the skin while respecting aquatic and terrestrial ecosystems.

Since 2018, we have:

• Eliminated plastic microbeads from all rinse-off products, well before many regulations made this mandatory.

• Reduced the use of animal-derived ingredients to a strict minimum, and always under conditions that respect animal welfare.

• Introduced eco-design packaging solutions that prioritize:

• Reducing plastic consumption,

• Limiting unnecessary secondary packaging,

• Improving recyclability so materials can re-enter the circular economy.

This global vision of eco-responsibility ensures that each product not only protects the skin but also contributes to ecosystem preservation.

Because every step counts

Our philosophy can be summed up in one principle: every step counts. From ingredient selection to packaging, from testing protocols to partnerships, each decision is an opportunity to reduce our environmental impact and move towards more sustainable practices.

At Etat Pur, we do not see ecology as a constraint, but as a source of innovation. By contributing to preserve life in all its forms—human, animal, and environmental—we create skincare that is truly aligned with the future.

And because healthy ecosystems mean a healthier future for all, we will continue to push the boundaries of what skincare can achieve when guided by science, responsibility, and respect.