AskNaos
At Etat Pur, we are committed to helping you understand our products and their ingredients. Because we want you to make the right choices for your skin care, you can discover transparent and accessible information about the composition, patents, and technologies behind our products.
Etat Pur is part of NAOS. With AskNAOS, discover a unique transparency platform covering 100% of our ingredients. Simply scan the QR code on your Etat Pur products or visit our product page online to access the information.
Discover everything about the ingredients, patents, and technologies behind our products.
Each ingredient is decoded
On ASKNAOS, you’ll find clear and accessible information about every ingredient used in our formulas:
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Nature: What is it? A vitamin, a plant extract, a vegetable oil...
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Function: What is it used for? Moisturizing, soothing, purifying...
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Origin: How is it obtained? Through extraction, biotechnology, synthesis...
Formulation Experts
We focus on your skin’s specific needs in every product we create. At Etat Pur, we work with experts, researchers, and partners to select the right ingredients by studying their origin, nature, and function. We share our patents and technology so you can better understand what makes our science unique—for the benefit of your skin.
Transparency
At Etat Pur, we continue to build a relationship of trust, honesty, and transparency with our community in everything we do. Formulated in our laboratories in France, our product compositions are respectful and ultra-safe. For example, we use only 150 ingredients out of the 30,000 commonly used in cosmetics.