By separating the active ingredients from daily care products, we give your skin exactly what it needs, without overtreating it. Nothing more, nothing less.

Respect for your skin is Etat Pur's first source of inspiration for our skincare.
SKIN ECOBIOLOGY The perfect illustration of the ecobiological approach, NAOS has been pursuing for >40 years to safeguard the skin's ecosystem & strengthen its natural mechanisms.
BIOMIMETIC TECHNOLOGY Inspired by the ingredients naturally found within the skin, our products are formulated to be in perfect affinity with your skin.
Our technology promotes the penetration of Pure Actives to work where the skin needs it.
USEFUL & SAFE >1% of 30,000 cosmetic ingredients available are used in our formulas.
Our products are formulated and manufactured in our laboratories in Aix-en-Provence.

The Etat Pur blog

Our latest news

Etat Pur Pure Active Salicylic Acid 2% 15ml
5 February 2024
3 minutes

Salicylic acid and acne: what efficiency?

Salicylic acid, SOS anti-imperfection careAre you tired of those little pimples and blackheads settled on your face? Salicylic acid is the active ingredient recommended by dermatologists to regain a clear and pure skin. How does it work? To reduce or even eliminate acne in teenagers and adults, cream formulations are sometimes as complex as they are mysterious. However, sometimes all it takes is a single active ingredient in the right dosage to make a difference! Salicylic acid is a BHA (beta-hydroxy acid), mainly used today for its exfoliating action. Its power? To eliminate the cells of the skin’s corneal layer, and to support their renewal. Tightened pores and flawless skin texture, here we are ready to face the test of the mirror!
Etat Pur Pure Active Niacinamide 5% 15ml
2 February 2024
2 minutes

Niacinamide for a even complexion: anti spots, redness and yellowing of the skin

We have from the family of B vitamins, niacinamide! This form of vitamin B3 has proven its value, both in preserving our health and in caring for our face. It evens out the complexion and fights spots, redness and yellowing of the skin. 
Pure Actives