etat pur Register for your Pure Actives sample etat pur Register for your Pure Actives sample

Try our selection of treatment serums.
Based on your skin concerns. 

etat pur Pure Skincare for daily use etat pur Pure Skincare for daily use

Daily biomimetic skincare formulas. 
Scientifically proven to be in perfect affinity with your skin. 

etat pur Pure Actives range etat pur Pure Actives range

Targeted treatment serums. 
The right active. At the right dose. For a targeted action.

etat pur gives your skin exactly what it needs etat pur gives your skin exactly what it needs

Give your skin exactly what it needs.
Nothing more, nothing less. 

Etat Pur Pure Active Niacinamide 5% 15ml Etat Pur Pure Active Niacinamide 5% 15ml

Niacinamide 5%

By separating the active ingredients from daily care products, we give your skin exactly what it needs, without overtreating it. Nothing more, nothing less.

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Discover our Etat Pur ranges

Pure Skincare
Your daily routine of biomimetic skincare formulas using ingredients naturally present within the skin, for perfect affinity with all skin types.
Pure Actives
Sometimes our skin needs a little helping hand. Our Pure Actives range of treatment serums provides your skin with the right active, at the right dosage, for a targeted action - exactly where it needs them.

Personalized solutions for your skin concerns

Find your right active! Dullness, fine lines, wrinkles, pimples, redness... we have a solution for you.

Best-seller
Salicylique Acid 2% 15ml

Salicylic acid 2%
Pimples, blackheads - Women and Men • 15ml

Best-seller
Hyaluronic Acid 15ml

Hyaluronic acid 1.5%
Wrinkle filler & hydration • 15ml

Best-seller
Melting Moisturising Cream 40ml

Melting moisturising cream
Face and Neck - Women and Men • 40ml

Respect for your skin is Etat Pur's first source of inspiration for our skincare.
expertise
SKIN ECOBIOLOGY The perfect illustration of the ecobiological approach, NAOS has been pursuing for >40 years to safeguard the skin's ecosystem & strengthen its natural mechanisms.
biomimetic
BIOMIMETIC TECHNOLOGY Inspired by the ingredients naturally found within the skin, our products are formulated to be in perfect affinity with your skin.
formules
Our technology promotes the penetration of Pure Actives to work where the skin needs it.
ingredients
USEFUL & SAFE >1% of 30,000 cosmetic ingredients available are used in our formulas.
made-in-france
Our products are formulated and manufactured in our laboratories in Aix-en-Provence.

Our new products

Discover our latest innovations to complete your routine.

New
Gel-crème Hydratant 40ml

Moisturising gel cream
Face and Neck - Women and Men • 40ml

New
Vitamin C 10% 15ml

Vitamin C 10%
Age spots - Women and Men • 15ml

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The Etat Pur blog

Our latest news
Etat Pur Pure Active Salicylic Acid 2% 15ml
5 February 2024
3 minutes

Salicylic acid and acne: what efficiency?

Salicylic acid, SOS anti-imperfection careAre you tired of those little pimples and blackheads settled on your face? Salicylic acid is the active ingredient recommended by dermatologists to regain a clear and pure skin. How does it work? To reduce or even eliminate acne in teenagers and adults, cream formulations are sometimes as complex as they are mysterious. However, sometimes all it takes is a single active ingredient in the right dosage to make a difference! Salicylic acid is a BHA (beta-hydroxy acid), mainly used today for its exfoliating action. Its power? To eliminate the cells of the skin’s corneal layer, and to support their renewal. Tightened pores and flawless skin texture, here we are ready to face the test of the mirror!
Etat Pur Pure Active Niacinamide 5% 15ml
2 February 2024
2 minutes

Niacinamide for a even complexion: anti spots, redness and yellowing of the skin

We have from the family of B vitamins, niacinamide! This form of vitamin B3 has proven its value, both in preserving our health and in caring for our face. It evens out the complexion and fights spots, redness and yellowing of the skin. 
Pure Actives
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