Eco-design at the Heart of Our Packs

Our new eco-design pack approach aims to reduce the environmental impact of our products. We have developed primarily recyclable packagings saving up to 82% of plastic waste across certain ranges. This represents a reduction of 2.3 tons of plastic for the entire range*, equivalent to the weight of 2 small city cars!

These changes go beyond aesthetics: they reflect our commitment to reduce our ecological footprint.

What have we changed exactly?

• The Cleansing Gel, Micellar Water & Cleansing Milk: we have modified the label glue and size on our transparent 200ml bottles, for a better recyclability.
• Regarding to The Cleansing Foam, we have used a recyclable plastic – PET - for the 150ml white foamer.
• The Texture Bar: the 40ml airless packs have been replaced by a 50ml PE tube (fully recyclable plastic) with an ultra-thin cap. This represents 82% plastic reduction. What's more, you will now get more product - from 40ml to 50ml - at no extra cost.
• The Hand Cream, Exfoliating Gel, Purifying Mask: the packs have been replaced by a PE tube (recyclable plastic) with an ultra-thin cap. This mono-material PE tube facilitates recycling while preserving product quality and allows to save 54% of plastic.
• The Body Milk: our 200 ml opaque tube has been switched to a PE tube (recyclable plastic) with an ultra-thin cap, to save 63% of plastic waste.
• The Pure Actives: our iconic dropack bottle has undergone a makeover too. By using PP material instead of PCTA, we've reduced plastic by 13%. This new material gives our Pure Active a less transparent look but the content stays the same!

All these changes lead to an average of 20% plastic reduction* for the entire product range.

A Responsible Approach for a Positive Impact

Our eco-design pack initiative aligns with NAOS's mission: "Caring for living beings, beyond just the skin." By reducing plastic packaging, limiting secondary packs and carefully selecting our materials, we contribute to minimizing our environmental impact while prioritizing your skin's health.

This approach extends beyond packaging; it also encompasses the formulation of our products. Each product is crafted to meet your skin's specific needs. We collaborate with equally committed partners implementing a CSR approach because we firmly believe in the possibility of combining beauty and responsibility.

We believe that every small action counts. By choosing our products, you are participating in this collective effort to reduce our environmental impact. 

And always, skincare that respects your skin health

Caring for your skin starts with cleanser and moisturizer, essential daily to protect its health. At Etat Pur, we strive to offer your skin only what it needs, and because it has no fragrance, we've decided to remove it from our Pure Skincare too.

This leaves a pure formula without controversial ingredients or allergens but with biomimetic ones inspired by your skin components. We’ve just removed the fragrance, minimizing the risk of irritation for sensitive skins, the rest stays the same.

And because we believe everyone should be able to choose what suits best its own skin, we've developed different textures for you to choose. The result? Efficient pure skincare that combines comfort, sensoriality and a perfect skin affinity!

CTA : Shop our Pure Skincare range

_{*Compared to old packs. Calculation based on units sold in full year 2023, including all Pure Skincare and Pure Actives (excluding Vitamin C and Retinol).}